Overview
QuizKart, India’s first Fantasy Ecommerce platform, enables Bollywood fans to shop and save through engaging, interactive quizzes tailored to their interests.
Role
Sole UI Designer
(Phase II - Redesign)
Timeline
6 Months
Tools
Figma, Photoshop, Illustrator, Stripo (Email Design)
Challenge
The stakeholders and users were dissatisfied with QuizKart’s existing design, as revealed by usability testing, highlighting the need for a complete visual and experiential overhaul.
Stakeholders' Feedback
1. Outdated and unappealing look and feel.
2. Inconsistent visual hierarchy.
3. Lack of engaging design elements.
User Feedback
1. Confusing navigation and layout.
2. Unintuitive user flow for quizzes.
3. Poor visual appeal and engagement.
4. Frustrating shopping experience.
Goal
My goal was to redesign QuizKart’s look and feel, creating an enjoyable and intuitive experience for users through engaging visuals, seamless navigation, and a streamlined shopping flow.
Rebranding
Enhancing Quizkart’s Design
I didn’t aim to rebrand Quizkart, but identified areas for improvement, including brand colors, typography, icons, and layout. After discussing with the product manager and stakeholders, they granted me full creative freedom to enhance the app’s overall design and experience.
Design
Campaign/Home Screen Redesign
The Quizkart home screen needed to create a strong first impression. The previous design felt cluttered and messy, violating Gestalt Principles like the Law of Proximity and Symmetry. My redesign offers a cleaner, balanced look, thoughtfully applying the Law of Proximity and Common Region to ensure an intuitive and visually appealing user experience.
Side by side comparision
Related Screens for Home Screen
Quiz Time Redesign
The previous quiz screen designs were cluttered, overwhelming users and making it hard to focus on key elements upon landing. My redesign adopts a modern, trendy look, stripping away unnecessary content to create a streamlined experience, allowing users to intuitively focus on the most important elements first.
Side by side comparision
Other Screens
